The most important advertising and promotional element of any business is its logo. Your logo is
the reflection of who you are and what you do. An existing company needs to re-evaluate their corporate identity as its business changes. New businesses must be aware that a well-designed trademark will add value and will help promote your company. Ask yourself these questions concerning your present visual identity program: Is it relevant to my current business use and industry? Does it reflect the image I want others to see? Does it easily work in other graphic situations such as signage or advertising? Does everyone in your company use the logo in the same manner? |
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